September 4, 2019
Mike Gross, APR
Getting media coverage for your company or organization really isn’t complicated. In fact, the ingredients are simple: newsworthy information; the right relationship with a reporter; a concise, timely pitch; and responsiveness.
I’m not implying having all these componen...
July 17, 2019
In a time when we are all focused on corporate social responsibility, I am about to give you permission to be selfish.
Pick your descriptor for our current media environment – lighting fast, less informed, sensationalist – and you'll come to realize how spokespersons...
June 19, 2019
“No comment.” No other two-word phrase can have the same impact on your organization’s reputation as this powerful duo when your organization is facing a crisi
The Big Difference Between Thought Leadership and...
6 Ways to Stand Out in a Competitive Internship
August 27, 2019
AKCG Internship Blog
August 21, 2019