ALLIANCE Member Case Histories

See how ALLIANCE members have handled tough problems in a variety of situations.

Associations

• Susan Baltake - Revitalizing moribund local chapter of land use and real estate professionals
• Susan Baltake - Community Fundraising for Public Art

Community Outreach

• Irene Maslowski - Gaining community support for a deer culling program

Financial/Banking

• Susan Baltake - Launching a new financial product
• Richard Coyle - Attracting investment banking interest in an IPO
• Richard Coyle - Showcasing a turnaround
• Richard Coyle - Building an IR department to broaden the investor base

Healthcare

• Paul Eisenberg - Becoming the referral practice of choice among fertility specialists
• John D. Lipson, MD, MBA - Bringing about internal organizational change though the use of public satisfaction data

Pharmaceuticals

• Chilton G. Goebel, Jr., APR - Positioning a medication in crowded market

Real Estate

• Susan Baltake - Challenging the status quo in land use
• Paul Eisenberg - Not just another groundbreaking

Transportation

• Steve Lubetkin - Grassroots media relations campaign supporting legislation to make Conrail independent